Pure Retirement Equity Release
Pure Retirement was founded in 2014 as a specialist lifetime mortgage lender and is now owned by the Age Partnership Group.
Independent introduction serviceAccess to specialist lendersNo obligation
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What happens next
- Fill in the form (2 minutes).
- We'll match you with the right specialist for your situation.
- A specialist independent broker will contact you to discuss your options.
Important: Equity release is a long-term commitment and will reduce the value of your estate. It may affect entitlement to means-tested benefits. Independent financial and legal advice is required. The specialist brokers we work with source plans from Equity Release Council approved lenders. Your home may be repossessed if you do not maintain required payments on a secured loan.
About Pure Retirement Equity Release
Pure Retirement offers a range of competitively-priced lifetime mortgage plans with flexible features. As an independent introduction service, we introduce you to equity release specialists who can compare Pure Retirement against other ERC-approved lenders.
The options available
Pure Retirement Classic Plan
Pure Retirement's core lump sum lifetime mortgage. Competitive rates, standard ERC protections, no negative equity guarantee. For clients who need a single lump sum without drawdown requirements.
Pure Retirement Heritage Plan
Higher LTV product - accessing more equity at the same age versus the Classic plan. Suitable for those who want to maximise the release amount.
Pure Retirement Drawdown Plan
Drawdown facility with a cash reserve. Interest only on drawn amounts. Cost-effective for clients who need money in stages.
Optional Partial Repayments
Pure Retirement plans allow voluntary interest payments to manage roll-up. Terms vary by plan - detailed in the KFI.
Pure Retirement and Health
Pure Retirement assesses health at application and may offer enhanced terms for qualifying conditions.
Specialist Introductions
Pure Retirement is one of several strong equity release providers. An equity release specialist can compare their plans against Aviva, L&G, Just, Canada Life, and More2Life.
How It Works
Assessment
A specialist will review your circumstances before approaching Pure Retirement or any other lender.
Comparison
The specialist compares Pure Retirement against other ERC-approved lenders.
KFI
Key Facts Illustration from the chosen provider.
Completion
Legal advice and completion - typically 4-8 weeks.
Speak to our later life lending specialists
Call 0204 6211776 · Introductions to later life lending specialists
Frequently asked questions
Is Pure Retirement a reputable equity release provider?
Pure Retirement is an FCA-regulated, ERC-approved lifetime mortgage lender with a track record since 2014 and the backing of the Age Partnership Group. They are a reputable specialist provider with competitive products.
How does Pure Retirement compare to Aviva and Legal & General?
Pure Retirement is a newer specialist compared to Aviva (25+ years) and L&G, but their rates and products are competitive. For some clients, Pure Retirement offers the most competitive rate or highest LTV. A specialist adviser can compare all three alongside other providers.
Can Pure Retirement release equity from non-standard properties?
Pure Retirement's property criteria should be checked for non-standard construction, unusual property types, or properties with planning complexities. Contact us with the property details and we will introduce you to a specialist who can confirm suitability.
What are Pure Retirement's current equity release rates?
Indicative rates in the 6.4%-8.0% AER range (September 2026). Exact rates depend on age, property value, and plan. The specialist you are introduced to can obtain live illustrations.
Does Pure Retirement offer enhanced equity release?
Pure Retirement assesses health conditions at application and may offer enhanced amounts for qualifying cases. A specialist adviser can consider their enhanced offering alongside Just and More2Life for health-qualifying cases.